What’s Your Business?
Your Answer Better Include Media Company.
Think you know what business you’re in? You likely define it as insurance, or baking. Maybe it’s manufacturing or health care. But in 2017, you really are in the publishing business. Or should be.
At our February meeting, we’ll take a look at how businesses of all sizes connect with customers by sharing valuable information that’s not a sales pitch but teaches customers about trends and services, and enables them to feel like they are better informed to make decisions for their businesses and personal lives. Businesses increasingly are acting like media companies, creating and publishing content about topics relevant to their communities. Forget about telling people what you have on sale. Instead, help them solve a problem today. We’ll take a look at real examples from businesses that publish magazines, write articles, create infographics and distribute videos.
Chris Celek is a marketer who creates content every day for manufacturers and technology companies. Chris is senior writer at gyro, a worldwide business-to-business marketing agency. Based in Cincinnati, Chris produces blogs, magazine stories, social media posts, white papers and video scripts for some of the world’s biggest brands (HPE, SAP, Roche and Canon) along with smaller local and regional businesses. Chris and a team from gyro won the 2016 Silver Addy in the American Advertising Awards for an interactive ebook that explains how and why companies must secure their business records to protect privacy, comply with legal requirements and avoid lawsuits.