The Power of Partnerships, Media and the Desire to Do Good

January 26, 2012 By rick Leave a Comment

There can be no denying the power of collaboration, particularly when it comes to working toward the greater good. What happens when you combine that power with the power of the media, whether social, print or any other form? Amazing things happen, that’s what!

Betsy Westhafer, founder of the newly-launched HalfBackDayton, has assembled a panel to discuss how to make things happen through effective partnerships, focused media outreach and a community-wide impact initiative. Joining Betsy will be Yvette Kelly-Fields of updayton, Candice Hunter of My Media Hunter, and Christy Mauch, the Director of Operations at Better Business Bureau. The discussion will be facilitated by Michelle Kingsfield of WDTN Channel 2.

As a testament to the power of media, we are conducting an experiment with New Media Dayton prior to our February meeting. If HalfBackDayton gets 500 Likes on their Facebook page between now and February 10, we will have a drawing to give away $100 each to five local nonprofits. The eligible nonprofits will be nominated by the attendees of the February meeting.

Please join us for this exciting discussion and money giveaway!

Sponsors for the drawing: Geehan Group, Michelle O’Neil Consulting, New Media Dayton, HalfBackDayton. If you or your company would like to contribute to this cause, there is still time. Email Betsy @ bwesthafer@halfbackdayton.com

Filed Under Speakers

Forecasting the Impact of New Media on Mainstream Media

January 16, 2012 By rick Leave a Comment

Meteorologist Jamie Jarosik brings a little sunshine to our next NMD meeting as she shares her experience and perspective on the current and future of media. Jamie Jarosik is the Meteorologist for 2 NEWS Today. She uses Twitter, Facebook and her weather blog to interact and engage with the community.

A Kettering native, Jamie attended Ohio University and received a Bachelor of Arts degree in Broadcast Journalism and studied meteorology through Mississippi State University, completing the Broadcast Meteorology Program in 2003.
In January 2003, Jamie was voted “Favorite Weather Personality” in a Dayton Daily News Reader’s Poll. She enjoys running, playing tennis and spending time with family and friends. Jamie and her husband, Ken are proud parents of two children.

You can follow Jamie on Twitter @wdtn_jamie

Filed Under Meetings, Speakers

Social Media Tools

October 31, 2011 By Vicki O'Neill 1 Comment

In today’s media environment, there are so many options for brands to consider. Choosing can somewhat be overwhelming because it’s not just the tool of choice, it’s the ease of messaging, management and monitoring.

This month two local social media thought leaders will talk about social media tools, which to use, why and what’s important. Join us on this momentous day – 11/11/11 – for great information exchange by Michelle Ton and Keri Jaehnig while having a little 11/11 fun in the process.

About our speakers
Michelle Ton is a graduate from The Ohio State University. She is the social media and lead nurturing manager for Teradata Corporation. In addition to her marketing role, she lends her free time to being the web development lead for upDayton’s Internship Committee, being a co-host of New Media Dayton’s weekly tweetchat (#NMDChat), and helping run her family’s local nail salon.

Her passion for good food and high fashion are prominent themes in her personal blog at michellenton.com. You can also follow her on Twitter @michellenton.

Keri Jaehnig works with small businesses, non-profits, and political candidates to leverage blogs and social media tools to connect with their target audiences. Keri’s forte is engaging followers and establishing relationships that drive revenues. A certified Facebook marketer and certified social media strategist, she has been featured by AOL Small Business. Her clients include international corporations, retailers, financial advisors, real estate developers, political committees, tourism destinations and others. My collaborators are worldwide.

She has a Business Administration degree with additional training in Non-profit Development.  She’s spent 14 years of  connecting people globally. Keri has served as an Executive Board member for her local American Red Cross chapter, and collaborated on several non-profit committees.  At a time when a regional anchor employer discontinued 8,000 jobs in her small town of Wilmington, Ohio, she raised more than $30,000 in 6 weeks for the local family YMCA.  As a candidate for her local Board of Education in 2005, she was the first in her county to use Email Marketing for political campaigning.

You can learn more about Keri by visiting her website: http://ideagirlmedia.com or follow her on Twitter @ideagirlmedia.

Filed Under Speakers Tagged With Facebook, New Media Dayton, november 2011 meetup, social media tools, Twitter

Intellectual Property Rights: It’s Your Business

September 23, 2011 By Vicki O'Neill Leave a Comment

How to protect your intellectual property as you develop and grow your business. With the increasing digital exposure and venues in which to communicate with your relevant audience, knowing what you can – and can’t – use is increasingly important.

This month Roger H. Bora, parner at Thompson Hines Law Firm joins us and discusses what we need to know about technology and intellectual property. A “must attend” for anyone involved with creating/sharing original content and representing a personal or corporate brand online.

Roger H. Bora is a member in Thompson Hine’s Dayton office and of the firm’s technology and intellectual property group. Roger assists businesses of all sizes with identifying, protecting, enforcing and exploiting their intellectual property rights. Before entering private practice, he was a trademark attorney with the United States Patent and Trademark Office and an intern at the U.S. Trademark Trial and Appeal Board under the direction of now Chief Judge Gerard Rogers. Before entering the legal profession, Roger had ten years of business, marketing and management experience, which gives him a unique business perspective when working with clients and handling their matters.

Roger’s practice includes counseling clients on all aspects of U.S. and international copyright and trademark laws, including trademark selection, trademark availability opinions, federal and state trademark registration, intellectual property enforcement, intellectual property litigation, licensing, settlement agreements, contracts, trade dress packaging and configuration design, advertising and branding laws and Internet-related issues, including domain names and social media. He also has extensive experience in managing domestic and international trademark portfolios and counseling clients on complex global trademark selection and application filing strategies. Roger represents clients before the U.S. Trademark Trial and Appeal Board in trademark registration opposition and cancellation proceedings, international trademark litigation proceedings and assists with federal litigation involving intellectual property rights.

Roger is admitted to practice in Ohio, Maine and Maryland.

Filed Under Speakers Tagged With #NMDayton, intellectual property, legal rights, october 2011, roger bora, speaker

Beyond the Blog: Stories that Engage

September 7, 2011 By Vicki O'Neill Leave a Comment

We often read blogs, ponder what to blog about, comment on blogs, pass along links from blogs and know who the top bloggers are.

What we don’t see is what happens after the blog is published. The “what” engagement is created between blogger and readers, reactions and actions.

This month we have local bloggers focused on this topic. Our panelists will enlighten us with stories that engage – beyond the blog!

About our Panelists

Betsy Woods is currently the media relations specialist at CareSource responsible for social media, public relations and corporate communications. She and her husband, Scott, moved to the Dayton area in August of 2008 from Michigan. Before working at CareSource, Betsy was the public relations and marketing manager atDayton Children’s.

While at Dayton Children’s, Betsy brought many new ideas to market the hospital’s services to consumers. One of those initiatives was utilizing social networking. At CareSource, one of her job responsibilities is enhancing their social media marketing strategies to engage members, providers and advocates.

Betsy graduated from Manchester College, a small liberal arts college in North Manchester, Indiana, with a Bachelor of Science degree in communications/media studies. Twitter: @betsywoods

Jessica Saunders is the community relations manager at Dayton Children’s and coordinator of Safe Kids Greater Dayton, a coalition dedicated to preventing childhood injury. Jessica holds a Masters in Public Administration from the University of Dayton and has worked at Dayton Children’s since 2007. Her special interests lie in child advocacy as it relates to their health and safety.


Erin Paulson is the Director of Strategic Marketing at TriComB2B. Much like a chess champion, Erin plots the right moves to help clients win. In her strategic marketing role, Erin researches the newest and best practices for winning marketing efforts. Her past positions include: marketing manager for two divisions of NCR Corporation (10 years) and project manager for Teradata Corporation (two years). She holds a bachelor of science degree in marketing and a master of business administration degree from University of Dayton.

Filed Under Speakers Tagged With #NMDayton, beyond the blog, blogging, monthly meetup, september 2011

“Go Mobile and Stay Local” on August 12

August 4, 2011 By Vicki O'Neill 1 Comment

 

The full monty! Well, the full suite of tweets from #NMDayton anyway :-)

Is it REALLY August already? And the monthly meetup is coming soon has passed!  We’ve had presenters on social, mobile and now it’s time to give it a local feel.

Join the New Media Dayton group for an informative co-presentation by Vicki O’Neill  and Michael Taylor – where local market data and media strategy come together.

About Our Presenters

Vicki O’Neill has over 16 years of local brand marketing experience. She currently holds the title of New Business Director at Berry Network, a nationally recognized agency generating local leads for national and regional brands. Four years prior to Berry Network, she was the Marketing Manager at Dealer Specialties where she recreated, created awareness and managed the company brand through various print magazine and digital channels including Twitter, Facebook, online industry forums, conferences, email marketing and press releases. She obtained her Bachelor’s Degree in Sales and Marketing, graduating non-traditionally with honors from DeVry University. She’s developed strategic digital  media programs, is a board member for New Media Dayton, Location Based Media Advisor for the National Association of Digital Marketing Consultants (launching Fall 2011), has fun writing her mostly professional blog, The Eclectic Blog, and wouldn’t know what to do without her iPhone Droid Charge! :-)
Michael Taylor is BIA/Kelsey’s director of business development and also works on the company’s consulting projects. He brings best practice experience in sales and marketing, as well as sales and marketing audit and due diligence experience. Taylor’s view of the marketplace is focused on both current industry trends and the long-range changing nature of print and digital media. Avoracious reader and researcher, he seeks to make the connections between ideas and practices to create new insights and business models for clients. Before joining BIA/Kelsey, Taylor was managing director and marketing director for The Berry Co.’s Sales & Marketing Solutions consulting group where his European, Asian and domestic U.S. experience is vital in addressing client inquires on best sales and marketing practices as well as providing additional insights in the Global Yellow Pages™ report.

Before entering the Yellow Pages industry, Taylor spent 12 years in advertising as a brand strategist. He has also worked as a copy writer and as a TV and radio producer. Taylor holds a B.A. in marketing and communications from Bowling Green State University in Ohio.

Filed Under Speakers Tagged With #NMDayton, august 2011, mocial, presentation on local, presenters, somolo

July 8 “There IS an app for that!”

June 15, 2011 By Vicki O'Neill Leave a Comment


Our mobile discussions continue!! Notice a trend? New Media Dayton might be on to something….hmmmmm…..

Another fantabulous May panelist, Bob McCarthy, will be engaging us with mobile apps and whether an app should be in your future business strategy.

About Our Presenter

Bob McCarthy is the President and CEO of ServiceWeb Systems, Inc. a software development and services company based in Cincinnati, Ohio. He is an IBM alum, where he was an executive that focused on mobile app development and server side applications for businesses.

ServiceWeb Systems is a mobile device and web development services company based in Cincinnati, Ohio. SWSI uses onshore and offshore resources to deliver custom smartphone and tablet apps quickly and cost effectively.

Follow and Tweet:   @servicewebsw

Connect and Skype: remccar226

Visit and engage:      http://www.servicewebsw.com 

Join us for this educational presentation and opportunity to network with like-minded professionals.

New Media Dayton team

Filed Under Speakers Tagged With #NMDayton, bob mccarthy, mobile, mobile apps, New Media Dayton, service web systems

June 10 “5 Ways to Use QR Codes for Small Businesses”

June 3, 2011 By Vicki O'Neill 1 Comment

Our May panelists provided a high level discussion on mobile technology related to local and social. Our summer plans are to focus each month on a topic that generates the most interest. The May attendees showed much interest and had great questions on QR Codes so we’re focusing on this topic for June. Shawntay Fields was on the panel and partner at Comtactics and will be our June presenter. Shawntay Fields, Vice President Information Technology will take the stage and present “5 Ways to Use QR Codes for Small Businesses”.

About Comtactics

ComtacticsComtactics is a multi-platform communications company that focuses on helping clients communicate with their target audience by using traditional methods as well as emerging media tactics via the Internet and on mobile devices.

Comtactics specializes in mobile and web-based application development.  They work with clients to create interactive marketing campaigns that enable them to effectively reach their customers using a special mix technology and innovation.  They also create custom tools that provide businesses the power to track their ROI so clients may obtain the data they need to create and maintain a dynamic and effective offline and online marketing campaigns.

This husband and wife team believes that it takes a delicate balance of innovation, technology, and passion to be a leader and to make an idea come to life.  This is what drives them to create dynamic, interactive projects such as the fast growing SCANVenger Hunt game and mobile marketing platform. 

Visit their website or scan the QR Code to access the page with SCANvenger videos. Very cool!

Filed Under Speakers Tagged With #NMDayton, mobile, mobile technology, QR Codes

May 13 “The Future of Mobile is Now” Panelists

May 10, 2011 By Vicki O'Neill 1 Comment

Another exciting topic for our May 13 meetup. The New Media Dayton team continues to hone in on hot topics!

“The Future of Mobile is Now” is about mobile trends, how businesses use and benefit from mobile technology and how what we envision as the future of mobile is actually happening now.

As always, we have another stellar group of panelists! Here they are:

Vicki O’Neill has over 16 years of brand marketing experience. She currently holds the title of New Business Director at Berry Network, a local leads ad agency. Four years prior, she was the Marketing Manager at Dealer Specialties where she recreated and managed the company brand . She obtained her Bachelor’s Degree in Sales and Marketing, graduating with honors. She’s developed social media programs, competes for titles and points on Foursquare, has fun writing for her own blog The Eclectic Blog and wouldn’t know what to do without her iPhone!
Bob McCarthy is the President and CEO of ServiceWeb Systems, Inc. a software development and services company based in Cincinnati, Ohio. He is an IBM alum, where he was an executive that focused on mobile app development and server side applications for businesses.

ServiceWeb Systems is a mobile device and web development services company based in Cincinnati, Ohio. SWSI uses onshore and offshore resources to deliver custom smartphone and tablet apps quickly and cost effectively.
Seth Hummel is the VP of Mobile Marketing Solutions of HarborLink Network, Inc. This is a newly launched division that focused on turnkey text based marketing services and LCD display marketing. HarborLink Network is one of the largest public Wi-Fi providers in the U.S. with over 10,000 locations. Their clients include BP, BW3 and a host of many others.

Kevin Gerrior

 The great Kevin Gerrior, technology evangelist, will be Moderator for this event!
Filed Under Speakers Tagged With #NMDayton, Dayton, mobile, mobile devices, mobile technology, New Media, New Media Dayton, NMD

April 8th Speaker — Krista Neher

March 28, 2011 By NewMediaDayton Leave a Comment

Krista Neher

Krista Neher is a bestselling author, international speaker and leading authority on social media, and is currently the CEO of Boot Camp Digital (www.bootcampdigital.com), a leading provider of social media marketing training and consulting solutions. Krista is a social media pioneer; creating one of the first successful corporate Twitter strategies and corporate blogs – long before “social media” was even a recognized term. After spending nearly 6 years at Procter and Gamble working on some of the biggest and most successful product launches, Krista went on to become the Vice President of Marketing at an internet start-up. Krista started Boot Camp Digital in 2008 and has created training programs for hundreds of advertising agencies, marketing departments and small and medium business owners in social media marketing. Krista (www.kristaneher.com) is also the Managing Director and curriculum creator for the Institute for Social Media at Cincinnati State, author of the Social Media Field Guide and is currently working on a text book on social media marketing.

Be sure to check out Krista’s book as well, Social Media Field Guide: Discover the strategies, tactics and tools for successful social media marketing, which you can order RIGHT NOW from amazon.com. We’ll also have some copies available at the meeting.

Filed Under Speakers
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