Social Media Tools

In today’s media environment, there are so many options for brands to consider. Choosing can somewhat be overwhelming because it’s not just the tool of choice, it’s the ease of messaging, management and monitoring.

This month two local social media thought leaders will talk about social media tools, which to use, why and what’s important. Join us on this momentous day – 11/11/11 – for great information exchange by Michelle Ton and Keri Jaehnig while having a little 11/11 fun in the process.

About our speakers
Michelle Ton is a graduate from The Ohio State University. She is the social media and lead nurturing manager for Teradata Corporation. In addition to her marketing role, she lends her free time to being the web development lead for upDayton’s Internship Committee, being a co-host of New Media Dayton’s weekly tweetchat (#NMDChat), and helping run her family’s local nail salon.

Her passion for good food and high fashion are prominent themes in her personal blog at michellenton.com. You can also follow her on Twitter @michellenton.

Keri Jaehnig works with small businesses, non-profits, and political candidates to leverage blogs and social media tools to connect with their target audiences. Keri’s forte is engaging followers and establishing relationships that drive revenues. A certified Facebook marketer and certified social media strategist, she has been featured by AOL Small Business. Her clients include international corporations, retailers, financial advisors, real estate developers, political committees, tourism destinations and others. My collaborators are worldwide.

She has a Business Administration degree with additional training in Non-profit Development.  She’s spent 14 years of  connecting people globally. Keri has served as an Executive Board member for her local American Red Cross chapter, and collaborated on several non-profit committees.  At a time when a regional anchor employer discontinued 8,000 jobs in her small town of Wilmington, Ohio, she raised more than $30,000 in 6 weeks for the local family YMCA.  As a candidate for her local Board of Education in 2005, she was the first in her county to use Email Marketing for political campaigning.

You can learn more about Keri by visiting her website: http://ideagirlmedia.com or follow her on Twitter @ideagirlmedia.

October Sponsor: Dayton Art Institute

About Dayton Art Institute

Founded in 1919, The Dayton Art Institute is one of the region’s premier fine arts museums. In addition to exhibiting outstanding special exhibitions and impressive collections of art from throughout the world, the museum is renowned for education programming that includes an array of offerings for diverse audiences. The Dayton Art Institute is committed to enriching lives and serving the community by creating meaningful experiences with art.

Visit our website, Like us on Facebook and Follow us on Twitter. The best engagement is to visit us on site.

Intellectual Property Rights: It’s Your Business

How to protect your intellectual property as you develop and grow your business. With the increasing digital exposure and venues in which to communicate with your relevant audience, knowing what you can – and can’t – use is increasingly important.

This month Roger H. Bora, parner at Thompson Hines Law Firm joins us and discusses what we need to know about technology and intellectual property. A “must attend” for anyone involved with creating/sharing original content and representing a personal or corporate brand online.

Roger H. Bora is a member in Thompson Hine’s Dayton office and of the firm’s technology and intellectual property group. Roger assists businesses of all sizes with identifying, protecting, enforcing and exploiting their intellectual property rights. Before entering private practice, he was a trademark attorney with the United States Patent and Trademark Office and an intern at the U.S. Trademark Trial and Appeal Board under the direction of now Chief Judge Gerard Rogers. Before entering the legal profession, Roger had ten years of business, marketing and management experience, which gives him a unique business perspective when working with clients and handling their matters.

Roger’s practice includes counseling clients on all aspects of U.S. and international copyright and trademark laws, including trademark selection, trademark availability opinions, federal and state trademark registration, intellectual property enforcement, intellectual property litigation, licensing, settlement agreements, contracts, trade dress packaging and configuration design, advertising and branding laws and Internet-related issues, including domain names and social media. He also has extensive experience in managing domestic and international trademark portfolios and counseling clients on complex global trademark selection and application filing strategies. Roger represents clients before the U.S. Trademark Trial and Appeal Board in trademark registration opposition and cancellation proceedings, international trademark litigation proceedings and assists with federal litigation involving intellectual property rights.

Roger is admitted to practice in Ohio, Maine and Maryland.

Beyond the Blog: Stories that Engage

We often read blogs, ponder what to blog about, comment on blogs, pass along links from blogs and know who the top bloggers are.

What we don’t see is what happens after the blog is published. The “what” engagement is created between blogger and readers, reactions and actions.

This month we have local bloggers focused on this topic. Our panelists will enlighten us with stories that engage – beyond the blog!

About our Panelists

Betsy Woods is currently the media relations specialist at CareSource responsible for social media, public relations and corporate communications. She and her husband, Scott, moved to the Dayton area in August of 2008 from Michigan. Before working at CareSource, Betsy was the public relations and marketing manager atDayton Children’s.

While at Dayton Children’s, Betsy brought many new ideas to market the hospital’s services to consumers. One of those initiatives was utilizing social networking. At CareSource, one of her job responsibilities is enhancing their social media marketing strategies to engage members, providers and advocates.

Betsy graduated from Manchester College, a small liberal arts college in North Manchester, Indiana, with a Bachelor of Science degree in communications/media studies. Twitter: @betsywoods

Jessica Saunders is the community relations manager at Dayton Children’s and coordinator of Safe Kids Greater Dayton, a coalition dedicated to preventing childhood injury. Jessica holds a Masters in Public Administration from the University of Dayton and has worked at Dayton Children’s since 2007. Her special interests lie in child advocacy as it relates to their health and safety.


Erin Paulson is the Director of Strategic Marketing at TriComB2B. Much like a chess champion, Erin plots the right moves to help clients win. In her strategic marketing role, Erin researches the newest and best practices for winning marketing efforts. Her past positions include: marketing manager for two divisions of NCR Corporation (10 years) and project manager for Teradata Corporation (two years). She holds a bachelor of science degree in marketing and a master of business administration degree from University of Dayton.

#NMDChat: Personal Branding

If there’s one consistent message that resulted from this week’s #nmdchat it’s “Have fun with it and be true to who you are. Best way to create a personal brand is to be yourself” (@starmoon). That’s the best (and easiest!) branding you can create, maintain and support in any situation.  

 
 
 
A few resonating additional thoughts:  
  1. If you don’t manage your personal brand, someone else will. It’s critical. (@RickCartwright)
  2. Business vs. personal brand: consistency in style is important, only content/message differs. (@vickioneill)
  3. @ScottMonty is the top mentioned “personal brand” by the group (@mikemcmillon)
  4. Integrate offline with online by connecting and being generous. (@RickCartwright)
  5. Most creative personal branding? QR Code Tattoee (@JakeDCrawford)

Most creative responses and take aways from the conversation:

  1. @MNMorgan’s favorite color is a purple-ish brown, not the ugle brown
  2. To the question “Offline what can you do to increase your personal brand?”…. “Hire guys off Vegas strip to pass out and “pop” your business cards to people on the streets of Dayton” (@willmcg32) and “Billboards. Everywhere. J/K” (@GChristDBJ)
  3. A group of personal hashtags are being “owned”: #sitbythisguyatnmdayton, #duh, #justsayin and….#morecowbell :-)