Beyond the Blog: Stories that Engage

We often read blogs, ponder what to blog about, comment on blogs, pass along links from blogs and know who the top bloggers are.

What we don’t see is what happens after the blog is published. The “what” engagement is created between blogger and readers, reactions and actions.

This month we have local bloggers focused on this topic. Our panelists will enlighten us with stories that engage – beyond the blog!

About our Panelists

Betsy Woods is currently the media relations specialist at CareSource responsible for social media, public relations and corporate communications. She and her husband, Scott, moved to the Dayton area in August of 2008 from Michigan. Before working at CareSource, Betsy was the public relations and marketing manager atDayton Children’s.

While at Dayton Children’s, Betsy brought many new ideas to market the hospital’s services to consumers. One of those initiatives was utilizing social networking. At CareSource, one of her job responsibilities is enhancing their social media marketing strategies to engage members, providers and advocates.

Betsy graduated from Manchester College, a small liberal arts college in North Manchester, Indiana, with a Bachelor of Science degree in communications/media studies. Twitter: @betsywoods

Jessica Saunders is the community relations manager at Dayton Children’s and coordinator of Safe Kids Greater Dayton, a coalition dedicated to preventing childhood injury. Jessica holds a Masters in Public Administration from the University of Dayton and has worked at Dayton Children’s since 2007. Her special interests lie in child advocacy as it relates to their health and safety.

Erin Paulson is the Director of Strategic Marketing at TriComB2B. Much like a chess champion, Erin plots the right moves to help clients win. In her strategic marketing role, Erin researches the newest and best practices for winning marketing efforts. Her past positions include: marketing manager for two divisions of NCR Corporation (10 years) and project manager for Teradata Corporation (two years). She holds a bachelor of science degree in marketing and a master of business administration degree from University of Dayton.

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