#NMDChat Top Responses: Importance of SM in Education

How important do you think it is for social media to be incorporated into school curiculuum?

And at what age should it begin?

Should there be formal classes to teach all or just strategy & implementation? Or….learn as you go?

Here is some insight into the top responses on some of these questions and the importance of social media in educational curiculuum. The full script can be found here.


Q1: How important is #sm to you, your job, your future?

  • #sm is ebbing into education, research, employment & marketing – Those that ignore risk irrelevance in a short time (@connectyou)
  • #SM is a huge, being a student in marketing and seeing the trends go toward #sm it is vital that I know #sm to stay relevant (@JakeDCrawford)
  • I think it is important for all … some just have a direct responsibility.  (@RickCartwright)
  • @JakeDCrawford I’m the same way, I was part of the first #sm #marketing classes at Miami University my last semester of college. (@bellorz)
  • SM is revolutionizing my profession — setting new standards and expectations. Beyond immediacy, it also increases accountability. (@gchristDBJ)

Q2: What kind of education have you received on #SM?

  • Social Media Examiner’s Success Summits, An #sm manager course, Periodic webinars & old school #marketing (@connectyou)
  • Marketing degree from Miami University, had a class dedicated completely to #sm #marketing. Lots of learning as you go. (@bellorz)
  • SM has very little value for sbo’s unless   the marketing “big picture” equation is in place (@NikkiSwisher1)
  • none. Just figuring it out myself as I go along (@JBalloonist)
  • “@vickioneill: @WilsonAdv  Many thought leaders. To name a few @Chrisbrogan (all) @howellmarketing (strat) @cryderja (auto) (@HowellMarketing)

Q3: How important do you think it is to incorporate digital media into education curiculuum?

  • Important, but more important to have someone that understands the topic giving instruction (@connectyou)
  • It is super important to incorporate #sm within education: I love this infographic http://t.co/PsUzbXz @mashabletech @mashable (@BDIOnline)
  • On average, how much of your day do you spend self educating on SM just to keep up? A vicious cycle but one we are all in. (@WilsonAdv)
  • I think this is hugely important. If you were studying to be a doc, you need to know the latest medical tools available (@jonmikelbailey)
  • Digital Marketing  college integration is as critical to curriculum as Business Ed is… we live in the Info / Technology age (@NikkiSwisher1)

Q4: For who and when is it important to learn about #SM?

  • For all and now. it has permeated our culture in all aspects, even if you hate it, you should have an understanding of it (@jonmikelbailey)
  • Everyone really should try & engage at some point if not already.  You really have to be conscious about making time to learn. (@MichelleNTon)
  • It’s imp to everyone – #sm is a great resource for building/sharing knowledge about your profession (@NowellVanHoesen)
  • It’s important for everyone to know #sm. The degree of “what” they need to know differs by person.  (@vickioneill)
  • In our industry I would say yes to everyone, but outside the industry not so much, its the job of the ones in it to educate (@JakeDCrawford)

Q5: How do you educate the local businesses about #SM?

  • #tweetups can help to show the power of #sm (@NowellVanHoesen)
  • Use technology to demonstrate the value & benefits. Learning digital requires non traditional thinking, teaching & learning.  (@vickioneill)
  • Blogging, email, Facebook community, one-on-one – And invite to #NMDayton! 😀 (@connectyou)
  • If you are in the position to, be a resource, host discussion sessions, tweetchats, seminars, write blog posts, etc (@jonmikelbailey)

Q6: What are some local ways to be educated right now? We have #nmdayton but are their others?

  • MediaPost, HubSpot, SocialFresh, Mashable Also, follow @chrisbrogan, @marketingprofs, @cc_chapman, @hubspot, @ambernaslund, @jaybaer, @smexaminer  (@jonmikelbailey)
  • Leverage your network and tap into each other in their area of expertise. We can’t be experts at everything 🙂 (@vickioneill)
  • RT @jonmikelbailey A6 MediaPost, HubSpot, SocialFresh, Mashable + @smexaminer & tweetchats, SBA offices, chambers (@connectyou)

Q7: Should there be more involvement (or creation of) digital media certifications?

  • Things change too quickly to be able to come up with the criteria (@NowellVanHoesen)
  • Def more involvement – certification? possibly, it would have to be updated annually imho (@natedriver)
  • It would be hard to keep up with the changing technology, to certify someone and then have that become dated overnight, hmm (@jonmikelbailey)
  • Perhaps for beginners (motivation, progression), particular professions (where  required/ needed to be seen as thought leader) (@vickioneill)

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