These are JUST the highlights of each question. Check out the complete transcript to see the great engagement on a few of these questions. Good learning and interesting perspectives on local. #NMDchat is a great way to learn – quick!
Just a reminder our #NMDchat is every Thursday at 10:00 a.m. EST. Next week our topic is Klout!
Q1: What does “Local” mean to you?
- For businesses, local may or may not have geographic boundaries. For consumers, local does not have boundaries. @vickioneill
- My location .. and what is nearby (location & context) @RickCartwright
- To me local is the area I live in, or in a business case, the area I want to market to (doesn’t have to be geographic) @JBalloonist
- Where I am, and where I am going. More and more biz are becoming “glocal” @CarlaWeisHale
- To Vicki’s point, “local” will mean different things to diff. biz. A barber has a smaller area than a car dealer for example @robbunting
- To me it would be Dayton and the suburbs of Dayton @vosscaddy
Q2: What’s the value “local” brings to any business?
- “Value” local brings to any business is a more relevant and targeted message. Higher propensity to convert efforts into sales. @vickioneill
- Being able to precisely target your advertising & eliminate waste, huge adv. of online and mobile vs. traditional advertising @robbunting
- I prefer keeping my monies local whenever possible, so I support local biz @CarlaWeisHale
- Value add is better targeting and being relatable to your customers @MichelleNTon
- I prefer customer service upmost if a local business serves me well then im loyal if not I look to more corporate based comp. @JakeDCrawford
- Local can bring more to the game than price..different via services, relationship, etc. @RickCartwright
Q3: What’s the value “local” brings to you?
- Value local brings to me is it seems personable, biz took effort to understand the “who” and “why” before the “what”@vickioneill
- For me, it’s relationships and environment / ‘feel good’:) @RickCartwright
- Local biz has more at stake than chains. “Corporate” can’t come help them out. Thus, better quality/service (usually) @CarlaWeisHale
Q4: Why should all brands – big and small – understand their local market?
- Each region is different. In US especially, many different subcultures, tastes, preferences from region to region @CarlaWeisHale
- Same intent but message needs to be conveyed according to the area. “How” to conveny msg to #NYC is a lot diff than Savannah GA @vickioneill
- Understanding leads to deeper relationships, which leads to deeper loyalty, which leads to more biz @JakeDCrawford
- It allows the business to interact with their customers on a more personal level, helps to build trust with the community. @bellorz
- That’s why I love Fairborn local sushi restaurant Saya. They know my name. @betsywoods
- Marketing w/out understanding your market is like shooting bullets into space. Must gear correct info to the right people @connectyou
- It also depends on who you are marketing to, consumer or B2B; I think local is important for both, but more for consumer brands @JBalloonist
Q5: What resources are available for researching out “who” your local market is?
- Tying back to our previous #NMDChat. I use Yelp, Foursquare to find local places @MichelleNTon
- Many resources available for general info (emarketer, mashable, mobile marketer, etc.) but for local Kelsey is great. @vickioneill
- Many, many good resources in #Dayton region, and a lot are free/inexpensive too. @CarlaWeisHale
- The US Census Bureau will give you general demographic info based on your area, here’s #dayton http://t.co/M4FbEgH @bellorz
- Offline – Chamber, community orgs Online: Website analytics, twitter search, 4sq, FB & Google places – check competition @connectyou
Q6: Does your mobile device reflect “local”? If so, how?
- It seems easier for #mobile devices to reflect local in a metropolitan area. In my small town, it does not @connectyou
- Mostly. #4sq, #Yelp, nearby tweets, local #fb friends, weather, yes. I like industry news, so not “local”. Too depressing. @vickioneill
- I selectively use location tracking on my iphone, mostly for checking in at clients properties @DigitalKaitlyn
- It is going to take a bit more time before local businesses are responding; not all owners are geeks like us @JBalloonist
Q7: Which national brand does an outstanding job of local advertising?
- @McDonalds does a great job localizing menu items. @vickioneill (Not a popular question)
Q8: What local brand does a fantastic job at knowing their local market?
- Gonna have to say Heather’s Coffee in Springboro again! They just got it goin on! @vickioneill (not popular either)