As Director of the Marketing Communications Programs team for Teradata Corporation, Erin Fagan manages corporate global branding, social media, messaging, online advertising, sales tools, direct marketing, web and customer publications for this $1 billion data warehousing company. Under Erin’s leadership, the team’s strategic innovations include the development and implementation of a global customer reference program that has delivered over 15,000 marketing and sales reference activities and resulted in $750 million in associated annual revenue. She has built from the ground up the corporation’s social media strategy, established an 8,000-page Teradata.com web site and leads the publication of an 84 page custom publishing global award-winning Teradata Magazine.
Erin’s career path has included positions in marketing, strategic support, market analysis and planning, and sales management. Erin has been recognized in the industry by her peers with numerous international and regional marketing communications awards. Erin holds a Bachelor of Science degree from Miami University in Oxford, Ohio and a Masters of Business Administration degree from DePaul University in Chicago, Illinois. Along with her husband Bruce, she spends her most important time trying to keep up with her 10 yr old son Keegan.